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There was a time when this may have been true, however, those days are gone. According to a latest Netcraft report that suggests there're approximately 240,000,000 websites and blogs in existence and growing quickly daily. This means tremendous competition for the eyes and minds of the people you want to see your site and purchase your product or service.

The most fundamental objective of any website is to generate targeted and motivated traffic. Doing this requires an ongoing digital marketing plan. So where do I begin?

Whether you're just beginning the design and development of a new site, or are wondering why my current website is not generating the leads you were hoping for, these 8 points are guaranteed to provide the ground work that will help increase targeted traffic to your site.

Keyword Research:

Whether you hire an SEO firm or do it in house, be certain to expose the exact phrases that your potential buyers are searching for.

Copywriting:

No one knows your business more than you. But sometimes it takes a talented writer to take what you know and 'buff it up' to really make it shine.

Optimize your website for the Search Engines:

Onpage optimization includes populating your site with the keywords you've determined as your most critical.

Inbound Link Creation:

Inbound links are links that point clients to your page and content. Search Engines see them as a vote of assurance that another site has given you.

Social Media Optimization:

Not only are these easy to get powerful inbound links, but this is an extraordinary tool to talk straightly to an engaged and usually supportive audience.

Offline Advertising and collateral resources:

Make sure that any offline activities like traditional advertising or Direct Mail are in sync with your online messaging.

Public relations & article marketing:

Get the word out by means of both conventional channels and online news and article sources. Write a press release announcing the new venture and submit to both local media as well as internet sources.

Get out and shake some hands:

I would be remiss if I suggested that all this will benefit your business without getting out and making some personal connections. Personal relationships for majority small business will never be replaced completely by any amount of internet marketing.

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