Due to the ultimate success of Air Jordan 3, the Air Jordan shoes has been the best selling shoes since their first appearance in 1985. The popularity of the shoes have made the Air Jordan brand a household name among people of all ages and background eagerly awaiting the release of the next Air Jordan Shoe model. The Air Jordan shoes success was not brought about by pure luck, but by the connection to what some say as the greatest basketball player of all time Michael Jordan.
The designers take his ideas, hobbies, and life into account and incorporate these feelings into the shoes. A number of Jordan have been designed after Jordan’s cars and some of the more recent models, like Jordan on the way, some wonder when the Air Jordan line will be retired while others speculate that, in honor of the man, the last Air Jordan shoe will be the Jordan 23.
The first round third overall pick of the Chicago Bulls in the 1984 NBA draft Michael Jordan not only kicked off the greatest legacy in basketball history, but also putting out the greatest legacy in sneakers the Air Jordan 1 in 1985. Even before playing in the NBA Michael Jordan had credentials no player had ever establish. Jordan astonished critics in college basketball and assisted the 1984 Team USA to a gold medal in the Olympic Games.
Finishing third in scoring with a 28.2 point per game scoring average Michael Jordan soared his rookie year. Wearing the Air Jordan 1 Michael earned a spot on the All-Star team, brought back the Chicago Bulls back to the playoffs, and to top it became the NBA Rookie of the Year. Nike then having difficulties getting their brand into the basketball market immediately saw the potential in Michael Jordan and signed him.
No matter what happens to the signature Air Jordan line, it’s a good bet that the brand and its tradition of quality, high-fashion basketball and athletic shoes will continue long after Air Jordan’s have retired.
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